Competition in Energy Drinks, Sports Drinks, and Vitamin-Enhanced Beverages Essay Example for Free

Competition in Energy Drinks, Sports Drinks, and Vitamin-Enhanced Beverages Essay The strength of these companies had been growing strong but had a slight decline in recent years. SWOT for the Industry Strength: Product Expansion – many new products have been developed Distribution Channels – Can use convenience stores, grocery stores Able to deliver with carbonated soft drinks Weakness: Price is high compared to soft drinks Unhealthy ingredients Caffeine is not regulated – like in soft drink industry Opportunity: Consumer demand Supplier Channels – ingredients, cans, labels Product Innovation – provides differentiation. Brand Loyalty – taste, image, energy boosting Brand building skills needed 2 oz. energy shots Threat: Economy Scientific evidence that some products are not healthy Effect people with heart arrhythmias and insomnia Mix with alcohol Relaxed Drink Niche – abuse with prescription cough syrup As we look at this SWOT analysis of the alternative beverage industry we notice that there are some opportunities that they have created and are able to use in the future. Consumers’ choices are changing from the standard soft drink to alternative beverages. The key is to be sustainable by building up these products. The main opportunity to help with sustainability is to build brand loyalty. Try building up the knowledge and uses of your brands will help you gain the skills needed to continue building the brand. Porter’s five-forces model reveals that the overall alternative beverage industry attractiveness is high. Some beverage companies, such as PepsiCo and Coca-Cola, have mastered the art of brand building in the alternative beverage market and have been rewarded with rapid growth rates. The rising population of health conscious consumers is increasingly leaning towards alternative beverages that are believed to offer greater health benefits. The strongest competitive force, or most important to strategy formulation, is the threat of entry of new competitors. Competitive pressure from rival sellers is high in the alternative beverage industry. The number of brands competing in sports drinks, energy drinks, and vitamin-enhanced beverage segments of the alternative beverage industry continue to grow each year. Both large and small vendors are launching new products and fighting for minimal retail shelf space. More and more consumers are moving away from traditional soft drinks to healthier alternative drinks. Demand is expected to grow worldwide as consumer purchasing power increases. Another strong competitive force is buyer bargaining power. Convenience stores and grocery stores have substantial leverage in negotiating pricing and slotting fees with alternative beverage producers due to the large quantity of their purchase. Newer brands are very vulnerable to buyer power because of limited space on store shelves. Top brands like Red Bull are almost always guaranteed space. This competitive force does not affect Coca-Cola or PepsiCo as much due to the variety of beverages the stores want to offer to the customer. As a result of this certain appeal, the two companies’ alternative beverage brands can almost always be found shelf space in grocery/convenience stores. Distributors, like restaurants, have less ability to negotiate for deep pricing discounts because of quantity limitations.

Autonomy and Political Responsibility after the Cold War Essay

Autonomy and Political Responsibility after the Cold War After World War II, Europe emerged as a continent torn between two very different political ideologies, Communism and Democracy. As the two major superpowers, the Union of Soviet Socialist Republics and the United States, struggled to defend their respective governmental policies, the European Continent was caught in an intrinsic struggle to preserve the autonomy which had taken so long to achieve. During the Cold War, Eastern European nations struggled to achieve autonomy with the help of the West's dedication to break the Soviet sphere of influence. After the disintegration of the USSR, the struggle for autonomy among nations shifted from an intense, inward, nationalistic struggle to break away from a superpower to a commitment of international unity and cooperation as nations began to take moral and political responsibility for their actions. The alliance formed between the US and USSR during the second world war was not strong enough to overcome the decades of uneasiness which existed between the two ideologically polar opposite countries. With their German enemy defeated, the two emerging nuclear superpowers no longer had any common ground on which to base a political, economical, or any other type of relationship. Tensions ran high as the USSR sought to expand Soviet influence throughout Europe while the US and other Western European nations made their opposition to such actions well known. The Eastern countries already under Soviet rule yearned for their independence, while the Western countries were willing to go to great lengths to limit Soviet expansion. "Containment of 'world revolution' became the watchword of American foreign policy throughout the 1950s a... ... and a special exhibit on the Internal Workings of the Soviet System. This site provides an accurate representation of the Soviet System during the Cold War as seen by the actual Soviet documents. Also, this site gives detailed information of pivitol moments during the Cold War era, such as the Cuban Missile Crisis. Berlin Wall gives a brief over-view of the Berlin Wall, its history and its fall. Provides many useful links to several other sites which offer a more in depth exploration of the circumstances surrounding the fall of the Berlin Wall. This is a vital link for gaining a more comprehensive understanding of the role of the seperation of East and West Germany and the Berlin Wall itself during the Cold War era. Crockatt, Richard. The fifty years war : the United States and the Soviet Union in world politics, 1941-1991. London; New York; Routledge, 1995. Autonomy and Political Responsibility after the Cold War Essay Autonomy and Political Responsibility after the Cold War After World War II, Europe emerged as a continent torn between two very different political ideologies, Communism and Democracy. As the two major superpowers, the Union of Soviet Socialist Republics and the United States, struggled to defend their respective governmental policies, the European Continent was caught in an intrinsic struggle to preserve the autonomy which had taken so long to achieve. During the Cold War, Eastern European nations struggled to achieve autonomy with the help of the West's dedication to break the Soviet sphere of influence. After the disintegration of the USSR, the struggle for autonomy among nations shifted from an intense, inward, nationalistic struggle to break away from a superpower to a commitment of international unity and cooperation as nations began to take moral and political responsibility for their actions. The alliance formed between the US and USSR during the second world war was not strong enough to overcome the decades of uneasiness which existed between the two ideologically polar opposite countries. With their German enemy defeated, the two emerging nuclear superpowers no longer had any common ground on which to base a political, economical, or any other type of relationship. Tensions ran high as the USSR sought to expand Soviet influence throughout Europe while the US and other Western European nations made their opposition to such actions well known. The Eastern countries already under Soviet rule yearned for their independence, while the Western countries were willing to go to great lengths to limit Soviet expansion. "Containment of 'world revolution' became the watchword of American foreign policy throughout the 1950s a... ... and a special exhibit on the Internal Workings of the Soviet System. This site provides an accurate representation of the Soviet System during the Cold War as seen by the actual Soviet documents. Also, this site gives detailed information of pivitol moments during the Cold War era, such as the Cuban Missile Crisis. Berlin Wall gives a brief over-view of the Berlin Wall, its history and its fall. Provides many useful links to several other sites which offer a more in depth exploration of the circumstances surrounding the fall of the Berlin Wall. This is a vital link for gaining a more comprehensive understanding of the role of the seperation of East and West Germany and the Berlin Wall itself during the Cold War era. Crockatt, Richard. The fifty years war : the United States and the Soviet Union in world politics, 1941-1991. London; New York; Routledge, 1995.

American Colonies: The Settling of North America

Alan Taylor is a well-known historian who is more concerned in presenting the different aspects of history and how they happened based upon the behavioral challenges that face the human communities through the passing generations. According to his further assessments, the human behavior developments naturally affect the way by which the history goes on in accordance with the plans of the people primarily in authority of changing the story of human generations.This idea of identifying the power of humans to change their path and the path of progress of the human society through the decisions that they are making has been obviously shown through his book entitled: â€Å"American Colonies: The Settling of North America†. Through this book, he primarily outlines the different procedures of change that humans gone with through the passing years of history. HE makes it clear through this reading that the motives of humans with regards certain situations usually makes up the ways tha t history actually turns out to be.HE naturally shows that the â€Å"evil† factor that has been posted by other historians within the name of the Europeans or the whites in particular is not actually innate but has been pushed through by the primary situations that occurred during the past years in human development. About the Book The book of Taylor shows the procedures by which humans were able to discover slavery and later on were freed from it through their own motives of historical change.The book has been further subdivided into three parts, considerably the encounters, the colonies and the Empires. Through these sections, the different pictures of human development have been shown in a progressive state. This book has been noted for its specific strength in showing the description of the aspects that actually shaped the colonial age in the American territories. The book also identifies the major reasons behind the development of history towards the present situation of the American Society.Content and Summary Most of the historical accounts written about the American past fails to address the different points of consideration that helps readers understand and feel the essence of the stories behind a historical matter with regards a certain event as per presented within the narratives. Moreover, the presentations made by other historians point out that the American race has been made to prosper ever since it first started to exist in the world map.Most likely, the said historians become too much nationalistic during their process of writing that at some point they are able to present the other nationalities of human population present within the historical events in a negative picture. On the other hand, the book of Taylor does away with this particular mistake that other historians commit in writing the outlines of America’s past. On the other hand, Taylor was able to balance his views with regards history and the actual situations that ha ppened then.Being objective in every presentation is a primary strength obviously noticeably in the book of Taylor. Taylor actually cited the different essays of other writers who discussed the same issues with regards the history of America. In this regard, he was able to present the situation of the American History in a more effective way and objective view as he aims to make it easier for the readers to understand the main idea being presented through history. In his accountable presentations, Taylor noted the years of slavery in the American history.Unlike other historians however, he was able to show the years of slavery in a more reasonable perspective that does not put the White race in a jeopardized reputation of being evil just because they were the once that are noted for becoming the masters of the slaved races. The Indian Americans were also shown in the book of Taylor as a race that continues to struggle for freedom. In this matter however, the details as presented by the author notes that every race from every nation deserves to be free.Moreover, this want for freedom has been noted by the author as an innate nature among humans that must be provided by those who are in the position to do so. Forced labor particularly drew the line in the past of the American society. This fact actually makes it possible for the long line of enslaved races in the process of American Society’s progress towards the present freedom that the said country is enjoying at present. To summarize the entire content of the book, the three sections could be introduced in a brief statement.The first section on the encounters actually discusses the ways by which the American society has been discovered. This was when they were helped by the other races to evolve and to stand as one society in union. However, the said state has been shortened as the years of colonizing among the huge countries against the less-influential ones came into the picture. Most of the details actually show that other races began to take advantage of the resources of the country as well as the labor that they could provide for the mentioned nations.The years of imperialism as empires began to flourish even made the situation even worse. Hence, the people were less able to fight for themselves. However, as detailed by Taylor, the American society was not at a rested acceptance of the situation that they were currently in during that part of the history. Their want of being free from slavery and unwanted authority from the foreign nations made it easier for them to spur the feelings of nationalism. A feeling that in turn actually lead to a more serious aim of becoming free from the grasp of the foreigners.That want made it easier for them to create possible ways in which they could attain freedom through rebellious movements as well as diplomatic arrangements with the other country’s administration making it harder for them to progress as a unified and free society. Starvation among the natives of the country during the colonization until the imperialism era has become a major problem that made it certain for the natives to search for a better process of attaining the resources that they need.Again, this need has been noted to have an impact on the want of the American society in being free form the snares and effects of slavery in their community. Overall Recommendation and Critique of the Reading True, men have been shedding blood through history. Because of war and continues disputes among nations, the clashing principles of governments, many soldiers die and some are becoming heroes of war because of the fact that they have courageously fought for the right thing that they believe in.However, it must be realized that wars are not the only way by which humans could prove their courage and their loyalty to their nation’s dignity. Through the ability of man to do what is good for the majority shall also proclaim an individual the hero t hat he is inside. Through the notable situations that governed the American history, Taylor has shown the capabilities of the entire American community to make it towards social progress through the courage that they have within themselves.One more thing, the reading made by Taylor helps individuals see the fact that every individual is rightfully disposed off to wanting the effects of being free. Hence, as a human society, the Americans once wanted to be freed, and now, enjoying that particular privilege has actually made it possible for them to attain the best possible way of becoming successful in any field of national interest that they aim to pursue as a country.Taylor’s book is indeed a fine read and a clear picture of the ability of humans to fight with courage and strong will. Giving clarity to the said ability of humans, the â€Å"American Colonies† is a book recommended for everyone who wants to learn from the pages of history. Reference: Alan Taylor. (2002). American Colonies: The Settling of North America (The Penguin History of the United States, Volume1). Penguin (Non-Classics).

Biological Psychology - 1169 Words

Biological Psychology Kirstyn Mixa PSY/340 November 19, 2010 Brigitte Crowell Biological Psychology As a study, psychology has many branches within itself. Each thought of psychology throughout history has brought about another school of psychology. Psychology or philosophy enthusiasts and scholars alike have taken interests in not only understanding the themes of psychology but have contributed to the creation of another branch. So, of course, somewhere along the line was the dawning of a new era of psychology: biological psychology. In the following composition the reader will learn the meaning of biological psychology and its significance, history of this branch, pioneers of the sect, relationships bio-psy has with other†¦show more content†¦He also presented a theory to the world of psychology concerning the id, ego, and superego. This theory illustrates clearly how the brain is related to a person’s behavior. Relationships Associated with Biological Psychology The first relationships held with this school of psychology that come to mind are behavioral psychology and cognitive psychology. Focusing solely on behavior was a result of the school of behavioral neuroscience. Behaviorism and cognitive psychology were being studied almost simultaneously; some say cognitive psychology was a result of denying the theories associated with behaviorism while others claim behavioral psychology was a result of the studies of cog-psy. John B. Watson, the founder of behaviorism, stated that there must be physical/external evidence for an investigation to hold validity, (Wolman, B. B. 1989). The term behavioral psychology seems deceiving since biological psychology is also known as behavioral neuroscience and the views of these two schools contradict each other on many occasions. Cognitive psychology rejected behaviorism and brought back many of the theories associated with biopsychology. Unlike behavioris m and similar to biopsychology, cog-psy does not need physical evidence in order to be considered valid. Cognitive psychology and biopsychology share the use of neuroscience and the concentration of actions and reactions of the human body. Assumptions of a Biological Approach to PsychologyShow MoreRelatedBiological Psychology966 Words   |  4 Pages1. Individual Assignment: Biological Psychology Paper †¢ Resources: Assigned readings, Electronic Reserve Readings, the Internet, and/or other sources †¢ Prepare a 700- to 1,050-word paper in which you analyze biological psychology. 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In order to prove or disprove this theory, we have to research the biology and psychology of both the brain and our behavior. So how do